I've always seen design and manufacturing not as separate realms but as interconnected parts of a single process. My journey began at Arcteryx and within the innovation hub of Lululemon, where I honed my skills before branching out to redefine the processes for clients in the outdoor industry. My agency, Grey Area Studio, isn't just about creating designs; it's about revolutionising how we think about product creation. We integrate rapid iterative prototyping with cutting-edge digital design to deliver not just concepts but complete, market-ready solutions. From the initial spark of an idea to the final stages of patterning, prototyping, tech packs, material sourcing, and manufacturing management, we're not just involved — we're embedded in every step. This is what sets us apart: a design agency that operates like a high-performance engine in the fast-paced world of innovation. How can I help you build a toolkit to engineer better product?