NASM Certified Personal Trainer & HYROX Coach | Footwear Development Engineer | Brand Strategist I am a passionate coach and performance specialist dedicated to helping individuals reach their full potential—physically, mentally, and emotionally. My coaching philosophy is rooted in empowerment, resilience, and holistic development, aiming to inspire growth both inside and outside the gym. With a background as an athlete and coach, I believe true fitness is about nurturing a balanced approach that improves strength, mindset, and overall well-being. Whether working with clients preparing for a HYROX event or simply aiming for personal growth, I focus on progressive challenges, mental fortitude, and community support to ensure sustained success. In addition to my coaching, I have a robust background in footwear design and brand strategy. Over several years at NOBULL and Nike, I’ve led product development teams, created impactful brand experiences, and fostered consumer loyalty. My experience spans from engineering footwear to executing large-scale community activations, blending technical expertise with a deep understanding of brand identity. Core Strengths: -Personalized Coaching & Program Design -Mental Resilience & Mindset Development -Brand Strategy & Consumer Engagement -Footwear Design & Product Development I believe in the power of perseverance and the importance of believing in one’s own potential. My goal is to be the coach I needed—one who helps people conquer challenges and emerge as their best selves.