Bridging the Gap Between East and West in Social Commerce & Live Social Shopping Award-winning U.S. and Greater China executive specializing in Social Commerce, Livestream Shopping, Retail, and Global Expansion. With 15+ years of hands-on experience in China’s digital commerce landscape, I now help U.S. brands adapt, localize, and accelerate social commerce and livestream shopping strategies for Western markets. 📖 Author of the #1 Amazon Best Seller: Innovation Factory – a behind-the-scenes playbook revealing what U.S. brands can learn from China’s digital landscape to drive success in social commerce. Industry Impact & Expertise: 🚀 Pioneering Social Commerce & Live Shopping ➡️ Co-founded the first cross-border livestream marketplace, featuring 30+ premium beauty and wellness brands from the U.S., UK, and France, targeting China and Japan. ➡️ Led $60M+ in brand acquisitions across three countries, achieving a dual listing on the Canadian Stock Exchange (CSE) and UK Aquis Stock Exchange (AQSE). ➡️ Scaled a partner brand from zero to #1 in its category for three consecutive years, generating millions in sales and earning multiple industry awards. 🏆 Leadership in China’s Digital Ecosystem 🎥 Built the largest Western-owned, full-service social commerce agency in China, with 8 livestream studios, driving award-winning brand launches and revenue performance. 🔥 Launched, advised, and managed 150+ Western brands across China’s advanced digital and eCommerce ecosystem. 🏆Alibaba Tmall/Tmall Global Multi-Year Award Winner & member of JD.com’s Global China Experts Group. 🎯 Spearheaded social commerce for Fender Guitars, NFL China Shop, Harley-Davidson, Victoria’s Secret, Pat McGrath Labs, Ocean Spray, Smucker’s, Micron Tech, Dr. Bronner’s, etc. Bringing Social Commerce Innovation to the U.S. 💡 Since 2016, I’ve managed thousands of livestream shopping hours with global brand partners—seeing firsthand how live shopping drives engagement, loyalty, and sales at scale. 📲 Over the last 18 months, I’ve been at the forefront of bringing China’s most successful social commerce strategies to the U.S.—but not as a copy-paste model. 🔬 We’ve rigorously tested, adapted, and localized these strategies for U.S. brands, creators, and consumers—identifying the most scalable and profitable approaches to: ✔ Drive social commerce revenue ✔ Build engaged communities ✔ Create lasting brand equity 🤝 As the U.S. market embraces social commerce, brands that master this model now will have a massive competitive advantage. Let’s build the future of live shopping—together.