Marcus Walfridson is a seasoned sport executive and soccer consultant with a career that spans grassroots soccer to a UEFA Women’s Champions League quarterfinal against Manchester City. Originally from Hammerdal, Sweden, he has over a decade of professional coaching experience. Beyond coaching, Marcus excels in sports management and consultancy, authoring "Lessons from the Beautiful Game" and founding Audigr Group Inc. As Managing Partner and CEO/Sporting Director of Sarasota Paradise, he leverages his extensive network and expertise in managing the club's daily operations. Marcus's establishment of a soccer team in the U.S. fulfills a lifelong dream, overcoming challenges, including the pandemic, to integrate high-level soccer with community involvement in Sarasota.