Joseph Vargas is a strategist and instructor with a focus on Ethics in Philosophy and Political Strategy. His lectures and training illustrate how conservatives can effectively counter deceitful liberal tactics and accusations. He bases his strategies on 25+ years in marketing, and branding; his studies in human behavior, philosophical doctrines, consulting experience, and campaign management. His training includes the structure of an argument in a debate, along with the effective counter techniques of exposing and educating. He is the author of 'The Democrat Modus Operandi,' which exposes how Democrats manipulate emotion, negative branding, selective outrage, and language to attack conservatives. As founder of Keep Texas Red, Joseph’s goal is to help conservatives structure winning strategies. Reach out if you or your campaign needs help.