I build brands that connect with people and scale. With 20+ years of experience in growth, commercial strategy, and fan engagement, I’ve assisted premium brands in expanding globally, driving revenue, and creating high-value experiences across DTC, B2B, and omnichannel markets. At Factor Bikes, I led global growth across three continents, helping transform it into one of the world’s top performance bike brands. Through DTC expansion, B2B growth, and strategic partnerships, we achieved sixfold revenue growth, establishing Factor as a significant player in the high-performance cycling industry. As the Founder of Mummu Cycling, I’ve developed a leading cycling experience brand, providing VIP hospitality, travel, and exclusive event access. With a solid foundation, Mummu Cycling is now positioned for its next growth phase, broadening its reach, deepening partnerships, and enhancing its premium offerings. I thrive in fast-moving, high-growth environments where strategy, brand, and execution align to drive success. Let’s connect.