In my estimation, what most of us are trying to do, whether it's business, politics, entertainment, or anything in between, is CONNECT with your audience. You must achieve that before anything else. Before you convert, you must connect. I know a thing or two about that. I have 20 years of experience in Sports Entertainment: I started my career on the independent scene in the UK, working my way up through every level of our industry. My first break came at 20 years old when I was cast in "Gladiators" on British Television, a role that allowed me to build my profile and receive new opportunities like stage roles and TV hosting. My ultimate goal, however, was to come to America, which I did in 2009 when I was part of TNA Wrestling on Spike TV (now Paramount). I started at the bottom and by 2013, I was the first British Pro Wrestler to become a World Champion of a major televised company. In 2017, I took on the challenge of resurrecting the oldest brand in our industry, The National Wrestling Alliance, a brand that was established in 1948 but was essentially nonexistent. As part of a very small team, I helped the brand go from 0 to over 250k subscribers in less than 2 years. I headlined the biggest independent show of all time, "All In" which sold over 10k seats in 30 minutes. It was during this time that I first began producing. In August of 2023, I joined the WWE, the number one brand in the space and one of the most iconic entertainment brands in the world, as a producer and an on-screen talent. It was my ultimate career goal to work for the WWE, and to be part of the company in this unprecedented run of momentum in terms of revenue and brand awareness is a true blessing. In my roles I have had the opportunity to work with some of the biggest names in the industry as well as figures who transcend a single industry, like Dwayne "The Rock" Johnson (a childhood hero of mine), Logan Paul, Paul "Triple H" Levesque and many more. As we prepare to embark on a new partnership with Netflix in 2025, the global future for the WWE is brighter than ever. To be good at what we do, you have to understand people and how they think - how to make people love you, hate you, support you and follow you. These skills are developed from years of experience and study. I've performed everywhere from a barn (yes, literally a barn) to Madison Square Garden and every week I sit in a room full of people who are smarter, more qualified and more experienced than me and that's exactly why I love it.