Dropbox - Google - Procter & Gamble Main Expertise: Strategic Research & Insights Leader with 15+ years of experience in tech and Fast Moving Consumer Products, known for driving $3 billion in growth through innovative, data-driven decision-making. Master of integrating quantitative and qualitative research to inform cutting-edge product design, marketing strategies, and retail executions. Proven track record in crafting actionable end-to-end research roadmaps that deliver transformative business outcomes. Celebrated for building robust cross-functional partnerships and translating complex insights into compelling executive narratives. Expert at navigating ambiguity and guiding campaign development to optimize customer experiences. Holds an MBA from USC and executive education from Wharton and MIT Sloan. Fluent in English and Spanish, with intermediate German proficiency. Key Achievements: ● Strategic AI Influence at Dropbox: Impacted $2.6 billion in sales by pioneering AI strategy focus areas at Dropbox. Developed custom research that clustered target-level perspectives, delivering insights that were instrumental in shaping the company's AI strategy and product development as it pivots into an AI-driven future. ● Transformative Rebranding Leadership: Led Dropbox's transformation into a 'multi-product' brand, valued at $8.6 billion in 2023. Designed research that identified audience-level unmet needs and buyer / customer journey maps, enabling precise product features and messaging alignment. ● Rapid Market Leadership Achievement: Captured 18.5% market share in a new category, driving sales from $0 to $100 million in 90 days. Overcame internal resistance with a strategic action plan, leading a visionary product to market dominance through insights and strategic partnerships. Other Expertise: How to get into tech coming from a third world country. Successfully managing a family while also being successful in corporate America. Tons of life lessons on how to solve complex problems, no matter what they are.