Giancarlo Chersich is the co-founder and CEO of Empowered Media, the company behind the Jillian Michaels wellness brand. Over the past two decades, he’s helped grow the brand into a global business spanning digital platforms, mobile apps, fitness products, streaming content, and consumer goods, reaching millions of customers worldwide. In addition to his work at Empowered Media, Giancarlo is an active investor and advisor in the health, wellness, and consumer sectors. His portfolio includes companies such as Popchips, Barry’s Bootcamp, Krave Jerky, AQUAhydrate, Hut 8, Flywheel, and Thrive Market. He also co-founded FitFusion, a subscription-based digital fitness service that brought top fitness trainers and workouts to users on-demand across multiple platforms. Throughout his career, Giancarlo has focused on building brands, scaling businesses, and supporting founders who are driving innovation in the wellness and consumer space.